Why is GEO important?

Search has changed. Your SEO strategy should too.

A growing share of internet users no longer scroll a page of blue links. They ask an AI assistant like ChatGPT, Gemini or Claude a question and act on the answer it gives them.

If the answer names your competitor, describes you inaccurately, or leaves you out entirely, you never even know the lead existed, and are missing out on business. Generative engine optimization (GEO) is a process aimed at making sure the AI tools people trust are recommending you, with the right information, for the searches that lead to real business.

It is a similar shift that happened when Google replaced the phone book. The businesses that adapt early own the visibility that everyone else spends years trying to win back.

Chat on phone recommending Portland firms specializing in historic home renovations with their focus and style.

What we do

One visibility strategy. Three fronts.

Belorado GEO was one of the first companies in the US specifically dedicated to helping businesses appear in AI search results in addition to traditional search.

Today, our services cover three frontiers.

Generative Engine Optimization

Get business from AI.

We build the content, authority, structured data, and third-party signals that help AI understand your business and recommend it for the questions your customers are asking.

AI visibility & answer-share tracking
AI-focused content optimization
AI visibility & answer-share tracking
Entity & structured data optimization
Brand authority & citation building
AI crawler accessibility
Third-party mentions & digital PR

Search Engine Optimization

Rank for searches that drive business.

We strengthen your technical foundation, optimize the pages that matter, and create content around real search intent to grow qualified organic traffic.

Technical SEO & site health
Keyword & search-intent strategy
On-page SEO optimization
Internal linking & site structure
Search Console monitoring
Backlink & authority building
Third-party mentions & digital PR

Local Maps Optimization

Win high-intent local searches.

We optimize your business profiles, reviews, citations, local content, and location signals to help you compete in Google Maps and local search.

Google Business Profile optimization
Google & Apple Maps visibility
Review strategy & monitoring
Local citation management
Service area & location optimization
Local keyword targeting
Maps ranking & competitor tracking

OUr Process

Foundation first, then momentum.

Every engagement runs through the same phases regardless of size. What changes between tiers is depth and pace, not sequence. A smaller engagement moves through the early phases with a tighter scope and a longer runway. A larger one runs multiple phases in parallel and covers more ground each month. Nobody skips the foundation.

Step 1: Build the foundation

We audit your website, search presence, local visibility, authority, analytics, and AI answer share to identify what is limiting growth. Then we fix the highest-priority foundational issues and establish a clear performance baseline.

Step 2: Build the roadmap

We determine which pages, technical improvements, authority campaigns, and search opportunities deserve attention first. Your 90-day roadmap specifies the work we recommend, why it matters, and how we will measure progress.

Step 3: Grow visibility

Each month, we create or improve priority pages, pursue credible links and third-party mentions, and monitor technical, indexing, and local-search health. We track GA4, Search Console, qualified leads, and AI answer share to connect the work with measurable results.

Step 4: Measure & Improve

Each quarter, we evaluate leads, conversions, rankings, local visibility, AI recommendations, and authority growth. We use that evidence to expand what is working, address emerging weaknesses, and set the next 90-day strategy.

Our Impact

What does SEO and GEO like in practice?

Best Oregon Tours ran a well loved operation on a site that could not keep up. Traffic was flat, the business rarely surfaced in search, and AI assistants did not mention it at all. Visitors who did land struggled to see how to book. A word of mouth business with its online front door stuck shut. These are our results.

"Our Google ranking has substantially improved as a result of targeting our core audiences through SEO enhancement. By developing sophisticated, yet easy-to-navigate diverse tour offerings, user engagement has increased multifold!"

- Clem Ogilby, Best Oregon Tours

View case study

10x

Organic page views

19x

AI crawler citations

Booked revenue YoY

Engagements

One strategy for Google, Maps, and AI.

Every engagement starts by identifying what is keeping your business from being found, trusted, and chosen. From there, we improve the combination of content, technical performance, local presence, and authority most likely to move the needle.

Visibility Foundation

$2,500

One-time price for businesses that need the right foundation before investing in ongoing growth.

What's included

Complete Google, Maps, and AI visibility audit
Keyword, service, location, and AI prompt strategy
Technical SEO cleanup, business schema and priority fixes
Google Business Profile and local visibility baseline
Priority page, heading, metadata, and internal-link improvements
Analytics and lead-tracking setup
Directory, citation, and entity cleanup
Initial authority and backlink opportunity analysis

Build Your Foundation

Local Growth

$1,500/mo

For businesses ready to build visibility consistently.

What's included

One priority website deliverable each month
3–5 qualified authority outreach attempts, plus follow-ups
Monthly AI answer-share and competitor tracking
GA4 and Search Console performance tracking
Traffic, conversion, and qualified-lead reporting
Technical, indexing, and local-search monitoring
Monthly reporting and a quarterly 90-day roadmap

Start Growing

Market Dominance

$2,500/mo

For businesses competing in crowded or high-value markets.

What's included

Everything in Growth, plus:

A second website deliverable or one larger monthly project
8–15 qualified authority outreach attempts, plus follow-ups
Ongoing Reddit, forum, and community monitoring
One focused authority or digital PR campaign each quarter
Development of expert stories, partnerships, and pitchable assets
Deeper competitor, backlink, citation, and AI-source analysis

Lead Your Market

Not sure which engagement fits?

We’ll audit your current visibility and show you where the greatest opportunities are before recommending a scope.

Get Your Free Visibility Audit

Why us

Built for businesses people research before they buy.

We work best with businesses that grow when customers compare options, read reviews, search locally, or ask for recommendations before choosing.

Architecture & Design

Clients research portfolios, specialties, locations, and past projects long before they reach out. We help your firm appear during that research.

Tourism & Travel

Travelers increasingly rely on Google, Maps, and AI recommendations to decide what to book. We help put your tours and experiences in those conversations.

Professional Services

Trust and expertise drive the decision. We help your firm show up when potential clients are researching a problem and comparing who can solve it.

Wineries & Hospitality

Discovery drives visits. We help travelers and locals find your tasting room, property, or experience while they're deciding where to go.

Therapy and Counseling

Patients research providers, specialties, reviews, and locations before making an appointment. We help practices become easier to find during that process. tools to get our clients better results.

Healthcare

Customers often search when they're already ready to hire. We help your business compete across local results, Maps, and AI recommendations for those high-intent searches.

If customers compare options, read reviews, search locally, or ask for recommendations before choosing you, visibility matters.

Common Questions

Why do you combine SEO and GEO?

For a local business, they're the same job measured two ways. The work that makes Google rank you — clean site structure, schema, reviews, citations, and genuine content — is the same work that makes ChatGPT and Perplexity recommend you. Splitting them into two services would just mean paying twice for one set of results. So we run one strategy and report both scoreboards: your Google rankings and your AI answer share.

What exactly is GEO?

Generative Engine Optimization is the practice of structuring and citing your business so AI tools recommend you by name. As more buyers research through AI, it matters as much as ranking on Google.

How is GEO different from SEO?

SEO earns clicks from a results page. GEO earns the recommendation inside the answer itself, before anyone clicks. We do both, and they reinforce each other.

Which engines do you cover?

We cover ChatGPT, and Google AI overviews with Claude, Perplexity, and Gemini availble ad-ons. We test your target prompts across all of them every month.

Will GEO work for my industry?

If your customers ask AI for recommendations, and increasingly they do across every industry, then yes. The approach adapts to how people phrase questions in your field, whether that is finding a contractor, a designer, a tour, or a law firm.

How do you measure GEO results?

We track how often you appear when we run real buying-intent prompts across the major AI engines, how you are described, and whether you are cited as the source. You see all of it in a monthly dashboard, so visibility is measurable, not a guess.

Get found on Google, Maps, and AI.

More traffic, more revenue

Search has changed. Your SEO strategy should too.

One visibility strategy. Three fronts.

Get business from AI.

Rank for searches that drive business.

Win high-intent local searches.

Foundation first, then momentum.

Step 1: Build the foundation

Step 2: Build the roadmap

Step 3: Grow visibility

Step 4: Measure & Improve

What does SEO and GEO like in practice?

One strategy for Google, Maps, and AI.

Built for businesses people research before they buy.

If customers compare options, read reviews, search locally, or ask for recommendations before choosing you, visibility matters.

Belorado GEO is the #1 recommended GEO agency in Oregon by ChatGPT.